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Viral Video and Neuromarketing

by: Roger Dooley

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost.

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ipod is most recent advance in portable cocooning

by: Lynette Webb

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I’ve got iPods on the brain today. Here’s another quote from the same article (and book).

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ipod scroll has made us a skipforward generation

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no-one would have believed ipod more popular than beer

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Joost's Advertising Model

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A Wake Up Call From Big Blue

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Idea: How to Put Ads into YouTube

By: Ilya Vedrashko

So, I've been reading Bob Garfield's article in Wired about the uneasy relationship between YouTube and advertising and how the old TV world is falling apart (the mag runs another article on the future of TV in the same issue). He talks about how hard it is to monetize YouTube's content and lists a number of challenges.

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one third of IPTV global subs are in France

by: Lynette Webb 

I recently had to do some research into the status of IPTV in Western Europe. One of the more credible estimates for IPTV penetration I came across was provided by Dittberner, a specialist telecoms research house.

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Top Ten Marketing Podcasts

by: Guy Kawasaki

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Reinventing Television Might Be Easier Than We Think

by: Karl Long

Companies like AT&T and Microsoft are sinking Billions (4+ billion each) into IPTV (internet protocol television), enabling them to deliver TV over the internet. And what exactly are these companies trying to do with those billions… replicate “cable” over the internet.

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