on-demand media

Search Is Paramount in the Emerging Green Category

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TV Producers Need a Business Model to Go Online

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First look at Google/Youtube advertising

By: Stefan Kolle 

A Youtube user spotted a testrun of the new in-video advertising system Google/Youtube are apparently testing. The good news - it seems un-intrusive and user-friendly. It avoids the problem that many pre-roll ads have - if you watch a couple of videos in a row, you get the same ad over and over again, which can get pretty annoying - and therefore totally counterproductive for the advertiser.

Watch the video below. 

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News at seven on Harry Potter

by: Yann Gourvennec

Newsatseven is a new service which compiles and delivers news to you, direct from the Web and automatically generates a youtube news show with an Avatar (named Alyx Vance).

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More Details on Joost Advertising

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

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by: Sebastian Campion

AddArt is a subversive Firefox add-on currently being developed by the American artist Steve Lampert.

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Joost's Advertising Model

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Big Advertisers Insanity - The Upfront For A Theoretical YouTube Killer

by: Karl Long

In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC.

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The Tom Sawyer Effect of Ad Widgets

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Sony Home ... Why Can't I Make My Own Stuff?

by: Alain Thys

When looking at part 1 and part 2 of the unveiling of Sony Home for the PS3, I was dazzled by what I can only describe as a cool combo of an über-interface to the Sony media-world and a hi-res version of Second Life for my living room TV. Even my wife started saying she wanted a PS3.

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