demand generation

How Do You Explain Marketing to a Six-Year Old?

The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.”

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9 Elements for a Successful Marketing Program Mix

Guest Post by: Maria Pergolino

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Guest Post by: Phil Fernandez

Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies).

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Why Thought Leadership Is Your Most Valuable Asset

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain.

In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Therefore it's more vital than ever for your organization to be viewed as an industry leader and trusted resource for all key stakeholders: customers, media, analysts, investors and everyone in between.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Our latest interview is with Mike Damphousse. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generationknowledge with others. His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

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