demand creation

Demand Generation Quiz: How Good Are You?

by: Jon Miller

How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation.

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Marketing - Is Its Job to 'Serve' or to 'Create'?

by: Idris Mootee

The idea of "customer orientation" comes up almost all the time during my meetings with clients. It is generally define as an organization culture in which all executives and employees are committed to the continuous creation of customer value of delivering on their needs.

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2007 The Year of B2B Video?

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Web Video: More than Regurgitated Cockroaches

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Don’t Put the Metrics Cart Before the Strategy Horse

by: Joseph Mann

In a recent post I pontificated on the importance of having a systematic approach to lead generation by employing a formal lead scorecard to qualify leads prior to sending them on to the sales team.

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The Rise and Fall of a Demand Creation Strategy

by: Joseph Mann

A Case Study: Marketers know a successful demand creation strategy requires a commitment not only financially but of support from senior management. Unfortunately, while the benefits of an integrated, multi-channel demand creation strategy for a business are enormous, building an opportunity pipeline typically takes more time than many companies have the stamina for.

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