decision making

Are You Making Decisions Easier for Your Customers?

by: George Silverman

Either you’re supporting the customer’s decision making, or you’re creating clutter and obstructing it.

Prospects make dozens of little decisions as they move through the decision process:

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Cumulative Advantage Versus the Wisdom of Crowds

by: David Jennings

There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.

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Bikinis, Babes, and Buying

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There’s little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But is this a cheap attention-getting trick that has no real impact on sales, or does it actually work? Researchers shed new light on this topic by exposing subjects to either videos of women in bikinis or more neutral videos, and evaluating their decision making ability.

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The Power of a Recommendation Gets Things Your Way

by: Design Translator

We designers have got it tough.

We seem to get blamed for almost everything these days. From seemingly lack of sustainable efforts to poor packaging or just lousy product experiences, we seem to cop it all. However the reality is we cannot and should not feel as we are entirely to blame.

As Bill Buxton lamented in his recent keynote speech “The Design Ecosystem” during the Interaction 08 Interaction Design conference:

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Money, Social Status Similar in Brain

by: Roger Dooley

Why do people do things that will gain them social approval? It turns out that the same parts of the brain are activated for a positive social outcome as for a monetary reward. In other words, the same reward circuitry is turned on both by social and monetary gains. Corporate marketers as well as non-profit fundraisers have always known that most individuals crave social approval, but these new findings show how our brains process these social rewards and how they relate to money.

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Sexy Pics Beat Ugly Spiders

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Why Choose This Book?

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This is Your Brain on Money

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Building Trust: Chemical Neuromarketing

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Making The Complex Simple

by: Roger Dooley

We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply put, individuals were happier with decisions about complex issues that were made intuitively, but were also happier with decisions about simple issues that had been carefully analyzed.

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