David Wigder

February 16, 2007

Futurelab welcomes David Wigder

The colour of the Futurelab brand is green, yet that’s not the reason we’re adding David Wigder  to our ever growing list of contributors.  David caught our eye as he provides excellent insights on the impact of environmental thinking on strategy, branding and consumer behaviour.

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green, Futurelab, David Wigder
January 27, 2007

Green Consumer Behavior - Part II: Evolving Social Norms toward the Environment

by: David Wigder

Joel Makower’s recent blog entitled “Is ‘Carbon Neutral’ Good Enough?” speaks to the growing trend to offset carbon emissions generated from personal or business activities.

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consumer behaviour, climate change, carbon, David Wigder, CSR, public awareness, norms, green, government, customer insights
January 23, 2007

Green Marketing through Behavioral Targeting

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

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customer insights, consumer behaviour, brand awareness, Tacoda, David Wigder, vehicles, targeting, online, hybrid cars, Dave Morgan, green consumers, green, data analysis
January 19, 2007

Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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decision making, customer insights, consumer knowledge, consumer engagement, consumer behaviour, David Wigder, information, public awareness, green consumerism, green
December 29, 2006

Portal Strategy - Part II: Targeting Green Consumers on Yahoo!

by: David Wigder

For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.

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customer experiences, Yahoo Auto's Green Center, David Wigder, strategy, targeting, online advertising, online, green consumers, green
December 28, 2006

Portal Strategy - Part I: Engaging Green Consumers on Yahoo!

by: David Wigder

Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles.  Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.   

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vehicles, green, customer experiences, branding, Yahoo Auto's Green Center, David Wigder, online advertising
December 26, 2006

Sharing Green Videos Online

by: David Wigder

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on-demand media, marketing strategy, green, consumer generated media, David Wigder, YouTube, video, ranking, public awareness
December 23, 2006

Taking the Online Pulse: Green Marketing in 2006

by: David Wigder

As 2006 draws to a close, it is important to reflect on the trends that are emerging globally on “green marketing”.  Free web analytics tools can help marketers quickly take the pulse of this space online.

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green marketing, consumer generated media, Technorati Charts, David Wigder, online
December 20, 2006

Aligning Corporate Strategy and Social Responsibility on Climate Change

by: David Wigder

In a recent Harvard Business Review article, “Strategy & Society” (Dec, 2006), Michael Porter and Mark Kramer present a strategic framework for linking strategy with corporate social responsibility (CSR). 

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green, climate change, David Wigder, CSR, value chain, strategy, public awareness
December 17, 2006

Influence from Consumer-Generated Content

by: David Wigder

An Interview with Flemming Madsen, Managing Director of Onalytica

 

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Flemming Madsen, David Wigder, campaign, public awareness, online, green, consumer generated, PR, Onalytica, social media
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