David Wigder

Futurelab welcomes David Wigder

The colour of the Futurelab brand is green, yet that’s not the reason we’re adding David Wigder  to our ever growing list of contributors.  David caught our eye as he provides excellent insights on the impact of environmental thinking on strategy, branding and consumer behaviour.

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Green Consumer Behavior - Part II: Evolving Social Norms toward the Environment

by: David Wigder

Joel Makower’s recent blog entitled “Is ‘Carbon Neutral’ Good Enough?” speaks to the growing trend to offset carbon emissions generated from personal or business activities.

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Green Marketing through Behavioral Targeting

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

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Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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Portal Strategy - Part II: Targeting Green Consumers on Yahoo!

by: David Wigder

For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.

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Portal Strategy - Part I: Engaging Green Consumers on Yahoo!

by: David Wigder

Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles.  Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.   

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Sharing Green Videos Online

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Taking the Online Pulse: Green Marketing in 2006

by: David Wigder

As 2006 draws to a close, it is important to reflect on the trends that are emerging globally on “green marketing”.  Free web analytics tools can help marketers quickly take the pulse of this space online.

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Aligning Corporate Strategy and Social Responsibility on Climate Change

by: David Wigder

In a recent Harvard Business Review article, “Strategy & Society” (Dec, 2006), Michael Porter and Mark Kramer present a strategic framework for linking strategy with corporate social responsibility (CSR). 

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Influence from Consumer-Generated Content

by: David Wigder

An Interview with Flemming Madsen, Managing Director of Onalytica

 

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