David Wigder

June 5, 2007

Consumer-Generated Content: An Underleveraged Opportunity for Green Retailers

Online retailers find that consumer-generated content such as product reviews and ratings have a significant influence on consumer purchasing behavior.

green, consumer generated media, David Wigder, ranking, retail formats, online, green marketing

June 3, 2007

Tackling Claims of Greenwashing

by: David Wigder

CSR, transparency, green, ethics, consumer generated media, consumer behaviour, authenticity, Toyota, Tesco, David Wigder

May 21, 2007

Greening of Ad Networks

by: David Wigder

An interview with C.J. Kettler, Founder and CEO, LIME

LIME, David Wigder, C.J. Kettler, targeting, online advertising, online, mainstream, green marketing, green ads, green

April 29, 2007

Hybrids Shift into the Mass Market

by: David Wigder

Part II of an interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota.

consumer behaviour, Toyota, David Wigder, Bruce Ertmann, mass market, hybrid cars, green, customer insights

April 19, 2007

Engaging Green Consumers through Consumer Generated Content

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

vehicles, Toyota, David Wigder, social media, B2C dialogue, green, customer experiences, consumer generated media, consumer engagement, brand engagement, Bruce Ertmann

April 17, 2007

Green Branding Imperative

by: David Wigder

branding, brand image, authenticity, David Wigder, CSR, strategy, social responsibility, green

April 2, 2007

How Many Green Marketers Does It Take to Change a Light Bulb?

by: David Wigder

David Wigder, sales, savings, green marketing, green, energetic efficiency, cost, business models

March 27, 2007

Green Consumer Behavior â Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods. Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values. These values, however, take a concerted effort over a long period of time to change.

research, public awareness, green products, government, consumer behaviour, David Wigder, value, green consumers

March 19, 2007