David Wigder

Consumer-Generated Content: An Underleveraged Opportunity for Green Retailers

by: David Wigder

Online retailers find that consumer-generated content such as product reviews and ratings have a significant influence on consumer purchasing behavior. 

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Tackling Claims of Greenwashing

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Greening of Ad Networks

by: David Wigder

An interview with C.J. Kettler, Founder and CEO, LIME 

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Hybrids Shift into the Mass Market

by: David Wigder

Part II of an interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota.

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Engaging Green Consumers through Consumer Generated Content

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

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Green Branding Imperative

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How Many Green Marketers Does It Take to Change a Light Bulb?

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Green Consumer Behavior – Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods.  Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values.  These values, however, take a concerted effort over a long period of time to change.

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Green Labels as Driver of Consumption and Loyalty Programs

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Green Marketing Leverages Social Networking on MySpace

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