David Wigder

Repurposing the Corporate Blog to Reach Green Influentials

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Aggregating Green Audiences

by: David Wigder

Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so.

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Search Is Paramount in the Emerging Green Category

by: David Wigder

Paid search continues to grow and is now considered by most marketers to be a core component of their online marketing tool kits.  This continued growth is not surprising, however, as it is hard to beat search as a marketing channel for both its efficiency and effectiveness.

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Visualizing Green

by: David Wigder

Images are powerful marketing tools. For marketers, they provide powerful stimuli that can augment messaging and influence consumer behavior and beliefs.  Here are a few suggestions for marketers using visual images in the green space: 

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Search Is Paramount in the Emerging Green Category

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Measuring Green Blogging Influence

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Repurposing the Corporate Blog to Reach Green Influentials

by: David Wigder

These days corporate marketers are launching blogs at a record pace.  According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months.  Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research.

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Correctly Sizing Up “Concern for the Environment” by American Teens

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Shaping Attitudes on Green

by: David Wigder

An interview with Brett Jenks, CEO, Rare Conservation

Large mammals the like polar bear have a special place in our hearts and our imagination.  They make cute stuffed animals for our kids and capture our fascination when we see them at our zoos.  Today, however, the ice caps are melting and the polar bears are drowning because the ice is thinning.  It is a visible sign that our climate is changing for the worse, and makes for a macabre story.

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Competing on Green Accelerates Pace of Change

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