David Widger

Reframing Ancestral Traits To Be Green

Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time. Such behaviors provide individual benefit, yet the collective impact of such actions can be detrimental to the environment, creating a situation not unlike the Tragedy of the Commons.

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Green Groupon

Group buying platforms like Groupon and LivingSocial are growing rapidly. Such platforms aggregate consumer demand in order to purchase goods or services at a significant discount. A minimum number of customers must commit to purchase before the offer can be fulfilled for all.

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Consumer Misperceptions Regarding Energy Efficiency

A recent survey published in the Proceedings of the National Academy of Sciences indicates that consumers are misinformed about how best to realize energy savings. Marketers have the opportunity to make a significant impact on energy use by filling in knowledge gaps, correcting misperceptions and helping consumers prioritize actions that generate the greatest impact. (Attari et. al., “Public Perceptions of Energy Consumption and Savings” August 2010)

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