David Vinjamuri

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by: Jonathan Salem Baskin

David Vinjamuri's book Accidental Branding provides a great hint to what drives great branding.

Spoiler alert: it doesn't come from marketers.

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Free chapter: Accidental Branding

 by: Alain Thys 

Now here's a publisher (or should I say publicist) who knows how to market its wares, and I think it should be rewarded with a post.  Instead of sending me the usual (advance) review copies that go to bloggers, Holly Cariddi of Planned TV Arts started up a dialogue with me first. She basically asked if I would like to review or give visibility to a book she represented, but left it open how this was to be done.

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