David Polinchock

Retail Design Diva -- Has Shopping Lost Its Charm?

by: David Polinchock

This was at the heart of our discussion about the socialization of place and now there seems to be some numbers to support the theory. Here's what we think. As more & more people do their actual purchases online, what's to become of the physical real estate of retail?

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Advertising vs. Experience

by: David Polinchock

This is part of our slide that we use during our presentations and although it'll just be short post here, it'll hopefully start an interesting conversation.

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DOWN THE 'TUBE - New York Post

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DVR Usage to Blame for Idiotic, Invasive Intrusions -- Adrants

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TV Ads 'a Waste of Money' for the Back-in-Black Gap - Advertising Age - News

by: David Polinchock

I started to write about this article to focus on this the headline of this article TV Ads 'a Waste of Money' for the Back-in-Black Gap, 40% Jump in Profits Indicates Merchandising Initiatives Are Paying Off -- when I got to the bottom of the article where they had this to say:

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Michael Eisner at Advance08

by: David Polinchock

I got to listen to Michael Eisner rehearse yesterday and enjoyed it a great deal. His first point is that the killer app is creative storytelling. Long relationship between storytelling and emerging technologies. Storytelling is an emotional experience and there's no better way to connect with consumers.

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Converting the Converted, and Other Tricks of the Light -- Adrants

by: David Polinchock

Love this story from Brian Collins to describe what a brand is and how it should act. He always has great examples! Read the full article for other great stories that Brian told during the One Show presentation.

On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

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Shouldn't Every Employee be a Brand Ambassador?

I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors.  My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. We've written about the importance of retail in the past and updated our thoughts:

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Telling the Heavyweights They Have to Be Agile - New York Times

by: David Polinchock

I started reading this article on the train home and something struck me as odd. All of the talk about how the ad industry needs to work so hard to change how the business is done. Well, that makes sense. Change happens in all industries. That's not really all that new, exciting or different.

What struck me was the discussion about how hard it is to make those changes. Hard because there's such a history of how we've done business that it's really hard to make changes.

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Change Is...

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