David Polinchock

by: David Polinchock

Something else fun for today. This has been making the rounds and, it's pretty spot on!

by: David Polinchock

An interesting debate over at Retail Wire about this attempt by Toys R Us to increase the visitations by shoppers, who in this economy, may be cutting back on their toy purchases. Comments are mixed, with some people supporting the brand extensions and other people concerned that they are moving into low margin territories that are well covered by other retailers.

by: David Polinchock

Catching up on my tweets this morning and came across this originally posted by the folks at ydreams (yea, I'm going through their entire twitter feed because they have so many cool ideas listed there!). So here's the deal, it's a location based movie, where your location is both the scene of what you're watching and the trigger for watching the scene. How cool is that!

by: David Polinchock

This article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of the comments seems to take Jaffe top task personally, for using the Adweek platform to support his own company, which may well be the case. The problem, however, is that a real message is getting buried in a lot of language that's not really the point.

by: David Polinchock

Some good coverage of several SXSW sessions about the future of marketing, and, yours truly gets some press! Liked what Pamela had to say was her key takeaway:

by: David Polinchock

I have a degree in theater and, although I haven't performed in a lot of years, I'm still very curious about how all of these emerging & interactive technologies will impact the role and position of performances. I was a children's theater person, so a lot of the work I did was called participatory in theater language, but what it meant was that there were elements of the show where we expected the children to help move the story along. 

by: David Polinchock

Not much I can add here, other then to say no matter how many times I've seen studies like this, companies still cut back. And then they wonder why they don't come out of the bad times as strong as they thought they would. Thanks to Adrants for the tip!

Read it. Share it. Learn it.

by: David Polinchock

by: David Polinchock

by: David Polinchock