David Polinchock

Why Don't More Retailers Have Genius Bars?

I few years back, I made a new year's resolution to lose some weight, something that's way overdue. After years of eating whole cakes or bags of cookies and washing it down with a half gallon of milk, the calories caught up with me. I thought I could keep avoiding them for a couple of more years, but I couldn't hide any longer. So, I went to Dr. Rodriguez, a nutritionist that my wife & mother-in-law have used in the past with great results.

Continue Reading

Brand Experience Matters: It Is Possible for High Street Stores to Win against On-line Stores

Andrew Weir writing at Brand Experience Matters has a nice post about the value of the physical retail experience. I especially like his concluding recommendation:

Continue Reading

An Augmented (Hyper)Reality

Thanks to Adfreak for posting this video showing the very scary side of an augmented reality future. Sadly, this is what happens when advertising gets ahold of something. The truth is, when ad agencies talk about 360 advertising, what they're picturing is you with a circular TV surrounding your head. But I know that Sydney, who's 8 now, will use AR every day when she gets to college, so it's a technology that won't be going away any time soon.

Continue Reading

A Look Forward, Some Predictions for 2010

I've gotten some excellent feedback on my 2010 predictions and thought that I would keep a brief excerpt up from here for a little while. You can find the full post by clicking on the link below and I’ve included the list here. Please let me know what you think.

 

Continue Reading

Some Thoughts from The Past

I've been trying to source the timeframe of this quote and haven't found an exact date yet, but here's what I do know. Leo Burnett died in 1971. So, even if he said this with his last breath, this still means in 1971 he was talking about interactive touch screen shopping.

Continue Reading

A Look Forward, Some Predictions for 2010

Time to look ahead into 2010 and think about what's going to make an impact this year: 

 

Continue Reading

MIT's Sixth Sense

This was one of the talks at TED earlier this year that got everyone talking about what the future of AR can look like.
This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.

Continue Reading

Best Handheld Device of 2009

Thanks to AltNyttErFarlig for this, the best handheld of 2009.

Continue Reading

United Breaks Guitars

I'm a little behind in writing about this, but it's a great example of how people can use social media to get their stories out. As of July 21st, 2009, this video had 3,547,771 views, but that's only part of the story. Doing a google search, I get 3,140,000 results. Bing comes up with even more results. Sadly, searching on a United response to United Breaks Guitars, doesn't really come up with much.

Continue Reading

Rethinking the Mall - Allison Arieff Blog - NYTimes.com

If you haven’t seen this piece by Allison Arieff and you're in the mall business, you should certainly be taking a look. Many of the things we’ve been talking about for years are things that people are just now exploring. The key take away is that the business model of the big mall needs to change, both from a back-end and a front end.

Continue Reading
Subscribe to RSS - David Polinchock