David Polinchock

Is This the Ad Future? Customer Service Wins Titanium in Cannes

News out of Cannes last week was that Twelpforce won the Titanium. Adage had this to say about the win:

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How Much Is a Facebook Fan Really Worth?

I wrote about this issue in March, the first time a report like this came out. You can click here to read my earlier post. And now we have yet another report trying to show that people who are fans of a brand on Facebook spend more money then the average person. And once again, I think they have this backwards.

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Whenever, Wherever and ON Whatever

A few years back, when Sydney & I went to Australia, we arrived at the hotel about noon after a 22 hour trip. We didn't want to go do anything, we just wanted to zone in the room before venturing out. Sydney walked right over to the TV set, picked up the remote and said

"Can I watch one of my shows?"

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Some Updated Thoughts about Privacy

UPDATE: Just came across this from the The Washington Post. Mark Zuckerberg - From Facebook, answering privacy concerns with new settings. He says some very nice things, but I just don't think they can create a service that allows the users to opt out of info sharing and remain free.

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Paid Brand Conversations to Rise

Maybe I'm starting to channel George Parker, but articles like this seem to be turning me into a curmudgeon. "Sponsored conversations?" Folks, if you pay someone to talk about your product, that's called advertising. But since calling something advertising is bad these days, people are working hard to put it into social media terminology, which we all think is good.

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The Blind Men and the Elephant

I'm sure you all know the story of the blind men and the elephant. If not, here's a brief description from Wikipedia:

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You Need to Captivate, Not Capture, Your Audience

(NOTE: I originally wrote this article in 2005 and wondering if any of this has changed in 5 years since I originally wrote it. The audience is getting smarter and tougher. We keep talking about transparency and the audience being in control. Well, if we keep telling them they're in control, they're eventually go to expect to me in control. Then what are we going to do?)

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A Rant on the Airline Industry

Tomorrow afternoon, I was supposed to leave on a Delta/KLM flight to Scotland, so I can speak at the World Whiskies Conference in Glasgow. I've been totally psyched to attend this conference since Ian Buxton asked me about it in January. Now, thanks to a volcano that seems hasn't erupted since 1821, my travel plans are in hell. As of now, it looks like I won't be attending this year.

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The Future of Stealth Marketing?

Saw The Joneses over the weekend. This movie has kicked up a bunch of articles about stealth marketing and who's using it. As their tagline says, They're not just living the American dream, they're selling it. From MovieWeb:

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I'm Not Dead Yet

As any Monty Python fan knows, that's a line from a very funny scene in Monty Python and the Holy Grail. But, as someone over 50, it's also occasionally how I feel being in the ad industry. Sure, I once thought that being over 50 meant being close to death, but now that I've reached that milestone, well, let's say I'm hoping that I'm not that close any more.

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