David Polinchock

The Woodward Report Interview on Retail

I did this interview last year in Denmark while I was there for NEXT and thought that I would share it. We covered a lot of ground, including retail trends; what's working in retail and what the future of retail might be. Probably the first time I spoke about the role of history and legacy in creating retail experiences, something I still continue to formulate. Have a watch and let me know what you think.

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Friday Quote - Samuel Johnson

I've been using this quote for probably 10 years, because it's an excellent way to reframe our conversations about advertising today. We like to think that our "advertising everywhere" world is a new phenomenon, but it really isn't. In fact, it's a great example of what I say often -- "Those that don't know history are destined to think everything is new."

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Are All Your Employees Brand Ambassadors?

A few years ago, I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. I've written about the importance of retail in the past:

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Report: Facebook Ad Performance Is Abysmal

A few years ago, I made the observation that just because a lot of people go there, doesn't mean it's a good place to advertise. For example, almost everyone visits funeral homes, but that doesn't mean they're a good place to provide advertisements.

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Reports from the National Retail Federation Show 2011

Had a chance to sit down with Bob Phibbs and Marge Laney during the NRF Big Show to talk about what I saw happening at retail. During this session, one of the things I talk about is:

 

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Shouldn't We Make Place Special?

Last week, during the NRF Big Show, there was a lot of talk about how to change retail to be successful in today's world. I spent a lot of time with Bob Phibbs and Marge Laney walking the floor and talking about what we were seeing throughout the show.

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Citibank Opens "Bank of the Future" in New York

Way back in 2003, I worked on an Experience Audit for Chase Manhattan bank in partnership with Bulldog Drummond NYC. We had some great ideas in that presentation and actually opened the presentation with "Chase a Better Experience," which was part of our thematic throughout the entire presentation which we called "Chase Me."

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NORAD Track Santa

When I was a kid, we used to gather around the radio and listen to the shortwave broadcasts of the Santa tracking by NORAD. Since Sydney was 5, we have been going online to track Santa and watch the videos of him flying around the world. Once he enters US airspace, it's off to bed so he can deliver all of her presents...and I think that this year, Sydney will be pretty happy with what Santa brings!

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Phone-Wielding Shoppers Strike Fear into Retailers - WSJ.com

For years I've been talking about how new mobile technologies can turn physical retail into nothing more then giant "windows" for online retailers. I know that I price check using my phone and I know that more & more people will do the same.

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Do You Want To Be a One Hit Wonder?

If you look around, there are plenty of companies that will tell you they can create videos that will go viral for you. And since the birth of youtube, that's been the holy grail of marketers -- get a video to go "viral."

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