David Armano

Humanizing Business & Brands: Your Ambassador Ecosystem

I just returned from a trip to Montreal where I spoke at Webcom about humanizing business and brands. I also got to spend some quality time with folks I've admired for a while. While there I enjoyed a wonderful dinner with Trust Agent Julien Smith, and friends followed by a totally rocking Karaoke session with fellow enthusiast and Whuffie star Tara Hunt.

Continue Reading

Social Media Strategists Grow Up

Edelman colleague Steve Rubel and I were interviewed with a host of other active practitioners for Altimeter's latest report on the state of social strategists and to some degree social business in general. Here are a few findings that I thought were interesting as well as a few personal opinions that I have on the findings based on personal experience.

Continue Reading

Social Media Policy & Rules Of Engagement

One of the most common issues I find with organizations is that they confuse having a social media policy with adopting rules of engagement for how their stakeholders should engage in participatory media. While they do overlap (some examples of social media policy go into detail about how for an example an employee should behave in social networks) they are not the same. The difference in my opinion lies in scenario planning.

Continue Reading

5 Social Business Use Cases for Facebook Groups

Originally published at Harvard Business Review

Facebook Groups have been called "Google Wave for Humans" by some and "spam" by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I've taken a deep dive, and here are a few ideas for how I think Facebook Groups are the latest evolution in the gradual socialization of business.

Continue Reading

Stop the Insanity Cycle

The thing about insanity cycles is this. You never realize you're in one until you're dangerously close to losing your sanity. But that's the perfect time to put an end to it. Insanity cycles aren't as rare as you think. Sometimes they are the repetitions of actions which lead us to destinations we don't want to be in.

Continue Reading

Digital Embassies: A Blueprint for Community Engagement

Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying "Facebook this and Twitter that" we often refer to the properties organizations manage online as "embassies". While we work with clients closely in both consultative, strategic and tactical ways, it seemed like the right time to take a step back and focus on what's really important. Engaging your community. So Call this a blueprint if you will for how you and your organization can think about building and managing multiple embassies in a hyper-connected world.

Continue Reading

How To Be an Effective Corporate Ambassador

An individual who aligns themselves with a larger organization and has established a reputation, let's say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.

Continue Reading

Solving vs. Selling

Here's the thing about selling. Nobody wants to be sold to. What people do want are solutions. Need a new car? The problem is that you've outgrown your old one or worse yet, it's just gotten too expensive to maintain. Did the world change when you weren't looking? You might need help navigating that change, but you don't need to buy a bunch of stuff from a menu—you do need people, skills, talents, tools and the right relationships to help. But help really means "help me solve this"—and that means doing it together. So when you're "selling" what you're really doing is showing how well you can work together to solve the problem.

Continue Reading

Most Marketing Is Unremarkable

The e-mail came in like hundreds of others. I read it, thought about it and took the e-mailer up on their offer to unsubscribe. Frankly, I was upset that I ended up on the e-mail list. I never asked to be. And while it tried to come across as humble, real and authentic—it just didn't really do it for me. It took time out of my day that's valuable to me. I felt inconvenienced to have to go through the unsubscribe effort, though strangely satisfied after it took.

Continue Reading

Why PR's Future May Not Look Like PR

Last year at SXSW, I handed over the panel I proposed to my former colleagues at Dachis Group (Social Business By Design). This year will be different. I've submitted a panel on why PR's future may not look like PR.

Continue Reading
Subscribe to RSS - David Armano