David Armano

How To Be a Social Media Self-Righteous Jerk

The scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order:

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Launching a Social Command Center (Without The Center)

"Social command centers" are all the rage today and it's not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with partners. This isn't enough.

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Trust Shifts from Institutions to Individuals

Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from "Agwired" here). During the presentation I was able to share some results from the recently released 2012 Edelman Trust Barometer, in which the overarching theme is a general skepticism toward institutions such as government and big business with signs of hope when it comes to empowered individuals.

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Forrester's "Three Social Thunderstorms" at LeWeb

I didn't attend LeWeb this year, but judging by the chatter, one of the more discussed talks was given by Forrester's CEO, George Colony who outlined three "thunderstorms" approaching the tech & business world. I just finished watching his talk, and thought it would be interesting to outline portions of his talk with my take layered on it:

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What's on the Horizon for Social Business?

I was recently invited to our Toronto office to talk about social business—both what it is and what's in store for organizations who seek to integrate social as part of how they do business. This is probably the best way to define social business vs. media. While many organizations seek to leverage social media as part of communications, (such as marketing) social business seeks to extract value from doing business in a more social way.

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Making Business Decisions through Data

Co-produced with Chuck Hemann on Edelman Digital

What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data. Some of it is conversational data, some of it is search related, but all of it leaves a digital trail of clues for us to follow, only it’s up to us to decipher those clues. (hint, Facebook loves your data.)

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How to Think and Communicate Visually

Originally posted on Edelman Digital

Visual storytelling is nothing new. We only need to look to the earliest signs of humanity for proof—simple paintings on the walls of caves tell the story that people are a visual tribe.

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Social by Design: Design Thinking & Business

From a recent Keynote I delivered at the Constellation Connected Enterprise. "Design" is more important than ever, but greatly misunderstood as a business tool. In addition to the numerous business process design models in the deck—I used Facebook's browser experience as an example of a design problem.

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Digital Influence: We're All Somebody

Recently I had the privilage of hosting a stimulating panel at Pivot 2011 with Joe Fernandez, founder of Klout, Larry Levy, co-founder of Appinions and Elisa Camahort, co-founder of BlogHer. The idea of digital influence or how influence works within the social-digital space is on the mind of not only marketers, but policy makers and anyone in the business of communications and or influencing stakeholders to achieve desirable outcomes.

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How To Innovate in spite of Innovation

I recently gave a talk, or more like a "therapy" session with Mullen's Chief Innovation Officer Edward Boches at the MIMA Summit in Minneapolis. A fantastic event populated by some of the most innovative companies in the world including Target, 3M and Best Buy. I have a bias when it comes to "innovation" that people tend to hyperfocus on what Google's Avinash Kaushik called "transformational" innovation.

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