David Armano

The Future Isn't About Mobile; It's About Mobility

Originally posted on the Harvard Business Review

While the globe grapples with uncertain economic realities, "mobile" appears to be gold.

Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement to Amazon's considerable digital ecosystem of products and services.

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Confessions of an Intrapreneur


Several weeks ago I wrote an article for Forbes titled "Move Over Entrepreneurs, Here Come the Intraprenuers". The above video shot by Bryan Elliott as part of his "Behind the Brand" interview series was actually the catalyst for that piece. Here's a few things I cover in the video:

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From Islands To Ecosystem: Connecting Social, Digital + Mobile

From Web And Desktop To Anytime, Anywhere.

In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by search engines which organized the Web. Today, the Web and the digital landscape looks dramatically different compared to the Internet's frontier years. For starters, the Web has become mobile, with 1.2 billion of the world's population accessing the Web through a mobile browser.

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Five Considerations for Social Command Centers

Originally posted on Edelman Digital

It’s no secret that business has shifted to a real-time environment and social media tools are trying to keep up. As a result, organizations and brands must act in real-time. Some organizations have responded by building out what’s becoming known as “social command centers” in order to respond to this shift. Having built and operated our own command center (we call it the Social Intelligence Command Center or SICC), we’ve compiled five considerations for creating a similar space.

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Move Over Entrepreneurs, Here Come The Intrapreneurs

Originally posted on Forbes

In the wake of Facebook‘s IPO, and despite where the stock goes from here, one thing is clear: Entrepreneurs–especially successful ones–arethe new rock stars of business culture. Despite this trend, the reality remains that for every successful entrepreneur who builds even a modestly successful business, there are thousands who struggle and toil endlessly and may never see the fruits of their labor come anywhere close to commercial success. Add that to the fact that while entrepreneurialism seems to be enjoying a golden age of sorts, it isn’t for everyone.

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Social Business: Where It's Been & Where It's Going

"Chasing the past, I stumbled into the future". - T A Sachs

I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting?

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Thoughts on the Future of Social-Digital Agency Services

Now is as good a time as any to be thinking about the future of digital (and social) as defined by those of us who provide services or even products around these. If you work for any agency or consultancy—this article is relevant for you. If you're on the "client side" consider it relevant as well as ultimately it is your business model and needs which dictate the market conditions that affect your partners, vendors and professional service providers.

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Weaving the Social Layer across Your Organization

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social business consultancy Dachis Group who are organizing their third installment of the Social Business Summit—a global series of events which kicks off in Austin.

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Social Business in Action: Field Notes

I just finished up participating in one of our events for Social Media Week, a global conference taking place in several major cities around the world. Our panel moderated by colleague Robin Hamman included Euen Semple who previously ran social efforts at the BBC and Vincent Boon from Giff Gaff, while it's still fresh on my mind, I wanted to jot down a few key thoughts:

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Will the Real Social Business Experts Please Stand Up?

Stop what you're doing and check out this thread (on Google Plus of all places) started by Francine Hardaway. She started it off with a simple question.

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