David Armano

Adding Another Lifestream to My Social System

by: David Armano

Macro is the new micro.

Continue Reading

How to Evaluate Social Media Street Cred

You may or may not have heard that Best Buy, when recently announcing they were hiring a director of emerging media listed a requirement that qualified applicants have a minimum of 250 + followers on Twitter. This launched a flurry of debate specific to this one issue, but the bigger issue as we've discussed here before is that organizations are increasingly looking for individuals who can not only fit into their corporate culture—but also poses a DEEP knowledge in all things related to social business.

Continue Reading

The Value of Dynamic Signals

It's been called micro-blogging, micro-sharing and a variety of other phrases including the word ambient. But there's a significant attribute that's been less discussed and is critical to both business and social implications regarding how we live and work. Technology allows us to signal our every movement, thought, action and status in real time. It's pretty powerful stuff and why millions of people are addicted to telling their own social sytems what they are doing whether it be a status update on Facebook or a tweet.

Continue Reading

Debunking The Myths of Social Media

Moving forward I will be contributing to the Harvard Business Review when time permits. My first contribution is up, you can view the entire article here. Below in an excerpt:

"There are a few considerations every organization needs to consider when developing their blueprints for their own unique social media design. While there is no one-size-fits-all solution, there are few things you can plan for as you review the many options before you.

Continue Reading

Is the Hub and Spoke Model Adaptable?

We've been doing a bit of thinking on how organizations can re-design themselves as social systems which produce emergent outcomes—that is, results which move business forward and tend to emerge in an organic fashion. Twitter's growth due to end user innovation, an open API, and other drivers are an example of this.

Continue Reading

From Social Media to Social Business Design

We are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought to myself—wait a minute, we're still just talking about "social media" in silos. What about the bigger picture? And what do you ask is the big picture?

Great question.

Continue Reading

Is It Who You Know or What They Know?

Continue Reading

Ignore Everybody

Yes, there is a downside to the social web. Colleague Peter Kim calls it the echo chamber. I call it lack of original thought. The upside is that the level playing field of the internet also allows original thinkers to rise to the surface like the head of a frothy refreshing beer. I simply adore Hugh Macleod’s (Gapingvoid) first book, Ignore Everybody. The title says it all. You have to decide if what you believe in is good enough to fight for, to pursue, to risk everything for. Only you can decide this.

Continue Reading

Should Your Social Media Lead Eat Their Own Dogfood?

How Important Is It For Social Media Leads To Eat Their Own Dogfood?

Continue Reading

Social Engagement Spectrum

Continue Reading
Subscribe to RSS - David Armano