When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

by: Josh Aberant

Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented.  Staying focused on initiatives that work often requires pushing back on the idea, but the problem is that staying employed often requires entertaining the idea. This results in a conundrum for marketers.

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WalmartLabs – Taking Big Data Into Retail

by: Jon Stokes, via the fresh networks blog

Walmart, the world’s largest retailer, acquired social media firm Kosmix just over a year ago, creating @WalmartLabs, with the intention to use this specialist R&D unit to define the future of commerce by merging social, mobile and retail.

So far WalmartLabs has released two interesting developments using social:

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Meet the Urban Datasexual

The same cultural zeitgeist that gave us the metrosexual - the urban male obsessive about grooming and personal appearance - is also creating its digital equivalent: the datasexual.

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On Algorithmic Curation

The use of algorithms is, I think, one of the big three big elements of content curation. There were two interesting posts that I happened across on the subject yesterday.

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Your Life Is an Algorithm, Your Brain Is an Operating System

Ever wondered how you were supposed to keep up with the never-ending stream of content and data in your life? Not to worry, the elves of the Internet are busy at work, creating everything from magical little algorithms that automatically execute basic tasks to sophisticated utility apps that run in the background, taking care of all the minutiae in your daily life.

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All Your Data Are Belong to Us?

Amidst growing public perception that Facebook is using us to make billions of dollars using data we’re freely posting online, there is another sinking suspicion: Web startups we don't keep a closer eye on are monetizing all of our personal data behind our back. Each of us is generating an incredible amount of data on our PCs, laptops and mobile devices each day – whether it’s checking in, liking something online or conducting a search – and all of this data has value for advertisers and marketers.

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Making Business Decisions through Data

Co-produced with Chuck Hemann on Edelman Digital

What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data. Some of it is conversational data, some of it is search related, but all of it leaves a digital trail of clues for us to follow, only it’s up to us to decipher those clues. (hint, Facebook loves your data.)

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What If an Agency Had an API?

The growth in the number of APIs is one of those exponential curves often associated with digital. The Programmable Web Directory now lists over 4,000, a milestone it recorded only 6 months after it logged its 3000th, which in turn was only 9 months after it passed its 2000th recorded API.

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Six Provocations for Big Data

The era of “Big Data” has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and many others are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions.

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Is Personal Data the Next Killer App for the Web?

We are living in an unprecedented era in which personal data about our digital identity, our online activity, our financial dealings, our geo-location and even our Social Graph – is widely available across the Web. If you think about the amount of data that you create on a daily basis – and the amount that can be tracked and recorded – the figure is truly staggering.

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