data mining

The Real Privacy Issue?

While there are certainly things that have changed since I first wrote this piece in 2001, there's a lot of underlying issues that I think still hold true. People want value from their data. Value for them. When companies do that, both the consumer and the company wins.

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Powerful and Affordable Real Time Data Mining, Visualization and Interactions Are Powering Up a New Culture Act - and Enabling "Infovation"

Just landed in Rhode Island and spending the next 2 days in Providence, long working sessions ahead, expect to some productive knowledge exchange. The topic will be around where arts meet science, design meets technology.

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5 Technologies Shaping the Future of Social Media Measurement

Guest Post by: Monica Shaw

One of the things that continues to amaze me about social media measurement is how quickly our abilities are evolving with the ongoing changes in technology and the Internet. Computers are getting faster, math is getting slicker and the number of people working on social media measurement is multiplying like a viral tweet.

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Are 200 Customer Stories More Useful than 2,000,000 data Points?

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Dissecting Marketing Forensics

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Data mining search engines to create innovative products

by: Dominic Basulto

In the Wall Street Journal (sorry, no link available), Kevin J. Delaney explains how companies of all sizes are mining search engine data to come up with innovative new product and service offerings.

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GooTube

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Reverse Market Customer Experiments

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