data analysis

Neuromarketing Meets Taguchi?

by: Roger Dooley

You never know who you’ll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire.

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The Futurelab 100 Online Brands

If history can be our guide, in about a month Business Week and Interbrand will publish their 2006 hitparade of the most valuable brands in the world.  For us this seemed to be the perfect occasion to take last year's list and look at the online relevance of these brands.

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Neuro-Optimized Products - Good or Evil?

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NSA Spying On Digital Publics

by: danah boyd

Over 40 people sent me a link to the New Scientist article: Pentagon sets its sights on social networking websites. First, thank you. Second, ::sigh:: I wish that i could say that i'm shocked, but i'm not. Still, i want to address it.

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Turning Data Into Dollars: Wal-Mart Said What?

by: John Sviokla

The front page of yesterday's Wall Street Journal reported how Tesco in the UK is beating up on Wal-Mart's Asda chain by using Clubcard data to analyze their customers and create new offerings including providing beer discounts for new fathers who can no longer head to the pub, increase their beer purchases when they pick up the nappies for Junior.

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