data analysis

NPS - what is it REALLY good for...

To follow up my previous post on the Net Promoter Score (NPS) being under fire, I would like to engage the readers of this blog in a discussion on the use and value of the NPS in itself. I will be listing some (rather random) thoughts and musings on the NPS to get your insights and ideas.

Continue Reading

Net Promoter Score under fire?

Continue Reading

“Research says” – don’t you believe it

by: Dick Stroud

A couple of bits of ‘research’ about the 50-plus have recently been published that the press have picked up chewed around, attached a catchy headline and blurted out.

Continue Reading

'Climate Counts' Reveals Which Companies Are Walking the Walk

by: Joel Makower

At last, the climate revolution is getting -- well, consumer-friendly.

Continue Reading

Fascinating facts - handle with care

by: Dick Stroud

Nielsen//NetRatings has released research about the UK’s internet population segmented by age and gender.  If you want any proof of how age segmentation is a total waste of space it is this data.

ukweb719157

Continue Reading

Dissecting Marketing Forensics

Continue Reading

Greening The Greys - Dreadful Report Title

I encountered this research a few weeks ago and published a blog item. The slant then was that the over-50s are sceptical of climate change.
The final report is now published and the ‘conclusions’ are finding their way into the mainstream press. In many ways this is report is a microcosm of the whole climate change debate.
 
Continue Reading

Green Marketing through Behavioral Targeting

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

Continue Reading

comScore Misinterprets Data: MySpace is *NOT* Gray

by: danah boyd

Read the comScore press release. Completely. Read the details. They have found that the unique VISITORS have gotten older. This is _not_ the same thing as USERS.

Continue Reading

Blood on the Dashboard

Continue Reading
Subscribe to RSS - data analysis