Avoid the Corner of Death!
What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill.
Hill’s comments stem from an interesting eyetracking study by Steve Outing and Laura Rule, reported in The Best of Eyetrack III. This illustration shows a composite average of how people scan a typical web page: