How To Be Safe and Social: ASA and CAP Guidelines for Social Media
Guest Post by: Dan Harris
Yesterday I attended the Internet Advertising Bureau’s (IAB) How to be Safe and Social event.
Of particular interest was the presentation by Malcolm Phillips, the Code Policy Manager at the Committee for Advertising Practice (CAP), on updating the digital remit of the CAP code and the new Advertising Standards Authority (ASA) guidelines for online advertising that come into effect from 1 March 2011.