customer strategy

Today is a happy day. With the setup of Futurelab Brussels, we will finally become active in the Belgian market. Even though we’ve been based here for years, we’ve only had a handful of Belgian customers and never really engaged in any prospecting.

Dear Marketer,

Valentine just passed, and together with many others, my wife and I celebrated that sacred bond that only loved ones can share: a warm and lasting relationship. But as we did, I also started thinking about that “other” relationship you tell me I should have.  The relationship with your brand and your company.