Can You Tell the Differences between Customer Archetype, Customer Personas and Customer Segmentation?

One big crazy week. We have clients visiting from San Diego, Seoul, London and Boston for big workshops, a local station TV crew (second TV stations this month) filming us at work plus 3 very cool project kick-offs that we need to prepare for (and also pitches). The workshops were great and clients were participating fully and great people. Our team always bring a lot of creative energy to our data rich process which is probably the most rigorous and scientific in the industry.

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