customer needs

Filling Shopping Bags by Filling Needs

For the retail industry, the Great Recession has become the Great Malaise.

Last week, Karen Talley reported in the Wall Street Journal that most retailers missed expectations for May. While there were some bright spots, the 25 retailers tracked by Thomson Reuters posted 4.9% growth in May same-store sales, instead of the expected 5.4% gain.

Continue Reading

So You Want To Be Customer-centric?

On the face of it, customer-centricity is easy.  All you need to do is figure out what your customers need, and give it to them.  But anyone who's attempted to make his business act on the voice of the customer knows better.  Silos, policies and KPI's get in the way.

Continue Reading

The Six Drivers of the Brand Utility

Guest Post by: Ingmar de Lange

The brand utility is here. Many brands are experimenting with this approach, some successful, others find a dead end. Time to draw some conclusions: what are the main drivers a brand utility’s success?

Continue Reading

Maslow, Emotion, and a Hierarchy of Service

[This post is our first guest post at Neuromarketing, and is written by branding expert Denise Lee Yohn. Feel free to leave a comment, either to welcome Denise or to add your thoughts to her provocative hypothesis!]

Continue Reading

Report from Cape May: Customers Say Donuts, Not Scones

Spending the weekend at Cape May, NJ, a seaside resort (mercifully, prior to the start of the peak summer season), was a great way to size up customer-management practices. After all, you don’t get any more commercial than the relations between resort shopowners & their visiting customers.

Continue Reading

Five Lessons for CEOs from the Massachusetts Senate Race

The Brown-Coakley Senate race in Massachusetts, which ended with the hugely unanticipated victory of unheralded newcomer Scott Brown for the Kennedy Senate seat, seems to be one of those "defining political moments" that you always read about in history textbooks. This, after all, was the U.S. Senate seat occupied by Ted Kennedy for over 40 years. The idea that an unknown Republican could win the Senate seat in the "bluest of blue states" -- especially after Barack Obama carried Massachusetts by more than 25 points just over a year ago - is staggering. And not just for political junkies.

Continue Reading

What Do You Know about Customer Unmet Needs? Have You Heard about Needs such as "Bolstering Self-Esteem" or "Social Signaling"?

What do you know about unmet needs? Theodore Levitt (a retired HBS marketing prof) used to say that "people don't want to buy a quarter-inch drill – they want a quarter-inch hole." It is true and not true. While it is always useful to understand what customers want to achieve and get done, there are often times when consumers don’t know what they want and what they need. Or even when they know, they cannot articulate it.

Continue Reading

Customer or Consumer, Who Are You Really Designing for?

Many of us have been taught in design school to be very user focused when seeking design solutions. However if you have been in the industry as long as I have, there is this insidious sickness that tends to influence this fundamental approach we have with design.

Continue Reading

Customers Are Talking: Retailer Zara Relies on Ground-level 'Specific Knowledge' to Forecast Sales

Andrew McAfee’s blog is a great place to learn about how businesses can gain competitive advantage by their use of IT. But yesterday he took a left turn and discussed business situations where data crunching is not helpful to decisionmaking, and I loved it.

Continue Reading

The Future Is Not More Gadgets. Future Gadgets Will Do Things such as Enhanced Cognitive Assistance and Collaborative Filtering. And That Gadget Is Probably Your Phone.

Continue Reading
Subscribe to RSS - customer needs