customer engagement

The T5 Fiasco: Some Free Advice on Customer Engagement for BA

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Web 2.0 and the Marketing New 4Ps

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3 Most Frequently Asked Questions on Customer Communities

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The 7 Basic Rules of Social Network Design for Marketers

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Customer Engagement Is Measurable

In a recent post, Avinash claims that engagement is not a metric, and writes:

Engagement is not a metric that anyone understands and even when used it rarely drives the action/improvement on the website….It is nearly impossible to define engagement in a standard way that can be applied across the board.”

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Social Media Disrupts All Company Communication

by: Karl Long

I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read.

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