customer engagement

Amazon's Ad Contest

Amazon has announced a competition for customers to create their own 30-second video commercials for the brand. Two winners will each get $10,000 Amazon.com Gift Cards, and their work will be screened at "a U.S. film festival." 

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Best Buy in the House Pt. 2

by: Jonathan Salem Baskin

Yesterday, I wrote about how I didn't necessarily understand (or believe) Best Buy's plans to expand significantly its private label technology products business, and its hopes that incorporating customer feedback would let it make simple improvements that the big name brands might miss.

I think there's a far bigger, far more radical, and much more likely sustainable opportunity for the company to pursue:

Services.


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Best Buy in The House Pt. 1

by: Jonathan Salem Baskin

Best Buy plans to expand significantly its private label technology products business, believing that customer feedback in its stores will let it make simple improvements that the big name brands might miss.

Such vertical integration might be torn right from Capitalism 101, but I'm not sure that I buy it.

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Examples of Online Communities in the Retail Industry

by: Matt Rhodes

For the second in our series of Online Community Examples, we move on to look at online communities in the retail industry.

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Social Media's Ferarri Has Flat Tires

by: David Armano

"A combination of good strategy and poor execution is like a Ferrari with flat tires"
~Marty Neumeier, The Brand Gap

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The Future of Business and Social Media Inspired by Lawrence Lessig Interview on Charlie Rose

by: Karl Long

In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this.

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Delta Northwest: A Dream or a Nightmare

by: Jonathan Salem Baskin

Last Thursday, Delta announced that its acquisition of Northwest had been approved. This will be either a dream or a nightmare for fliers of either airline.

And, oddly enough, I think it'll depend on how the new entity brands itself.

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Customer? Include, Include, Include!

by: Sigurd Rinde

A business organisation exists to fulfil a specific need of an individual, the customer.

But where is the customer on the organisational chart? Why does he not matter in the process of fulfilling his need? A perpetual state of hit and run?

Of course, hierarchies are command-and-control structures. No place there for a customer, unless he is willing to be bullied around.

A dilemma solved by an structural appendix: The marketing department.

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Classrooms and Other Venues

by: Sigurd Rinde

Stumbled over a theme close to my heart - "Most classroom learning sucks" posted by Kathy Sierra at Headrush.

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Social Media Beginners: Lesson 4 - Principles of Engaging People Online

by: Matt Rhodes

It’s been a while since the last installment, so apologies for that. This time we’re going to look at a few principles for engaging people online.

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