Amazon has announced a competition for customers to create their own 30-second video commercials for the brand. Two winners will each get $10,000 Amazon.com Gift Cards, and their work will be screened at "a U.S. film festival."
Yesterday, I wrote about how I didn't necessarily understand (or believe) Best Buy's plans to expand significantly its private label technology products business, and its hopes that incorporating customer feedback would let it make simple improvements that the big name brands might miss.
I think there's a far bigger, far more radical, and much more likely sustainable opportunity for the company to pursue:
Best Buy plans to expand significantly its private label technology products business, believing that customer feedback in its stores will let it make simple improvements that the big name brands might miss.
Such vertical integration might be torn right from Capitalism 101, but I'm not sure that I buy it.
In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this.