customer delight

Turning Delighted Customers into Devoted Customers

by: Matt Rhodes

There’s a great set of slides from Andy Hanselman on how to turn delighted customers into devoted ones. Andy is right that your best customers and best brand advocates are those who have high expectations of your brand and a great experience when they use it.

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Minds Think Alike - Perhaps Too Much!

by: Roger Dooley

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But are these insights always accurate?

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