CX: Using Intelligent Generosity To Cultivate Customer Delight
Certain businesses deal with products that perish or become useless if not used by a certain date/time. This is often seen as a problem – a problem of generating demand to drive sales, and a problem of inventory management. I have yet to see this viewed, by Tops, as an opportunity to delight customers, and cultivate gratitude / loyalty between the customer and the business.
What am I talking about? Allow me to illustrate using a recent experience.