If three makes a trend, then lately I’ve noted a new trend in strategic thinking. It involves the discipline to ask different questions to get different results — and not just different results — better, clearer, more sustainable results. I came across the idea to ask different questions to get different results from three different people — a consultant, a professor, and an entrepreneur. Although each of them suggested a different question, together they provided a new perspective on strategy development — that is, sometimes an answer can be less important than the question.
Different question #1: What problem are you trying to solve?