customer centricity

Design Thinking and the New Model of Strategic Innovation

Continue Reading

All I Want for X-MAS is a Better X-perience

by: David Armano

Bruce Tempkin of Forrester and the Customer Experience Matters blog has gift-wrapped a nice little stocking stuffer in the form of "Customer Experience Resolutions".  They are:

Continue Reading

Communicate your commitment to your customer

“Value”, “Value”, “Value”– the Most Vague and Over-Used Word in Marketing

By: Chris Lawer

Everyday, marketers, product developers, managers, all business-people in fact talk about “value”. In fact, I reckon it is probably the most popular – yet at the same time, most misunderstood - word used in everyday business conversation.

(Quick “non-empirical test” using Google: Value – 776 million hits, Customer – 583 million hits, “A Definition of Value” – 606 hits!)

Continue Reading

Succinct Positioning

by: Jennifer Rice

Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable.

Continue Reading

Silly retreating battles - how the music industry once again misses the point

By: Stefan Kolle

We reported earlier on the Alternate Reality Gaming (ARG the band Nine Inch Nails (NIN) is using to promote it's latest album. For a full overview of all the (brilliantly conceived) activities that have taken place, a Wiki has been set up. I suggest to take a look.

Continue Reading

I Digg Dell

By: Stefan Kolle 

Dell lately really seems to get it. After their Direct2Dell blog was launched last year, helping to ease a lot of the DellHell pain, now Dell Ideastorm has been launched. Ideastorm allows visitors to make suggestions to improve the Dell experience.

Continue Reading

Adver-Marketing: Take a Deep Look INside

Continue Reading

Right Side Up: Turning Business on its head

Continue Reading

The Top Ten Truths of Real Marketers

About a week ago Guy Kawasaki wrote an article on the Top Ten Lies of Marketers. While I admit I recognised quite a few, I wanted to provide some balance by indicating truths a “real” marketer does live by. Compare it to a marketer's Code of the Samurai.  

Continue Reading
Subscribe to RSS - customer centricity