What Does It Take to Be a Customer-Centric Enterprise?

What is it to be a customer-centric enterprise?

 
When I started my journey in the land of customer-centricity (2000), the answer to this question, according to the leading theorists and proponents, was this: an enterprise that organises itself by customer segments rather than products; and where one starts with the needs/wants of the customer segment/s and works back to the ‘products’ that meet these needs/wants.
 
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