Do empathy maps reflect the desires behaviours and fears of customers or of those who create the things?
I must admit that 'empathy maps' are something that is new to me.
Reading about them on NN/g I discovered that they are
A collaborative visualization tool used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.