custmer journey

CX Journey™ Musings: No #CX Budget? No Problem!

No customer experience budget? No problem!

As a follow-on to my post earlier this week about companies having no budget for customer experience improvements, I thought I'd compile a few ideas on how to move beyond the "no budget" excuse and make improvements that cost little to nothing.

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Marketing is a profit not a cost centre - have you read that before somewhere?

I guess every generation of marketeer think they are the only ones that 'get it', whatever 'it' is.

Do read this lovely report from a consultancy that sets out to show how Millennials have cracked the code of marketing.

Can you believe the author has discovered that marketing is a profit not a cost centre. Wow and Wow again. That looks like something I was writing a couple of decades ago. No, make that three decades.

This is one of the more hilarious sentences:

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