curated content

Bright Lights Project -- Curate Like Museums Do

I had the incredible honor to spend the second half of 2011 as a Goldman Sachs Senior Fellow at the Smithsonian's National Museum of American History in Washington, DC. This was a dream come true for me, since I've been a museum fanatic since I was 7 or 8 years old (I had fantasies of hiding in the bathroom at Chicago's Museum of Science & Industry until it closed so I could spend all night playing with its humongous HO-scale train).

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Do You Curate Your Audience?

Earlier this week, in a hot New York City, I was having some tea and lemonade with a dear friend who is a  senior publishing executive. When our conversation turned to exploring the future of publishing she said, “our folks say our core value is to curate content”. I suggested that the real challenge for any publisher today is not just to curate content, but to manage audiences for the authors. She said, “in other words we need to curate audiences”.

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