cultural movements

Starting a Movement Is Social Leadership

I wrote recently that about the next important step for organizations to learn on the social web is leadership. I had characterized it as cultural leadership inspired in many ways by Reed Hastings (the Netflix CEO) presentation on “Freedom and Responsibility in Culture” (my post on that Culture as Competitive Advantage).

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The Movement Is the Medium

There’s a cultural movement gathering steam in the marketing world right now and, funnily enough, it has to do with… movements.

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Are We Overhyping This Whole Movement/Tribe Thing?

Have you seen any movies set in the future, say Blade Runner or Minority Report? What do you notice about those films as it relates to the future of advertising? Yep, that all of that time in the future and advertising is still pretty pervasive. In fact, it's even more pervasive then it is today. Think of those giant billboards from Blade Runner or the famous (or infamous, depending on your POV) scene where retinal scanners welcome Tom Cruise to the Gap. The only future world I can think of without pervasive advertising is the one from Brave New World and there, they train you in-vitro to be a consumer. That's pretty pervasive.

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Obama's Cultural Movement. An Insider's View

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'Tribes' Seth Godin's New Book Is off

by: Scott Goodson

Something is happening out there that is making it easier for anyone to lead a popular movement that can influence millions and millions of people to follow you.

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What Is tokidoki? Who Is tokidoki? Why Should You Know tokidoki?

by: Scott Goodson

I recently came across a new Cultural Movement: tokidoki (small t).

Not since the long lines in front of stores waiting to buy Michael Jordan sneakers have so many taste-makers lined up for tokidoki merchandise - shoes, clothes, toys - when a tokidoki item is launched in subcultural stores across the USA.

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Media: Sparking a Cultural Movement

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