cultural differences

Cross-cultural Video Gaming

The video game industry might have a market that spans the globe, but that’s not to say that the same game will sell in the same form in, say, Germany and Malaysia. There’s a lot that goes into localizing a game for foreign audiences – from translation and rewiring hotkeys, to cultural preferences and visual understanding.

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Being Weird

I'm weird. Chances are that you're weird. In fact the society you live in is probably weird too. Western, educated, industrialized, rich, democratic. It's an acronym that was new to me until I read this piece about the work of Joe Henrich, a professor in Psychology and Economics at the University of British Columbia.

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Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign

Growing up as a white girl in Pennsylvania, I was taught that being tan was beautiful. My wealthier classmates would go on vacations to Florida in the winter, coming back with the most glorious tans. And the moment that it started getting warm, everyone would spend excessive amounts of time outside in an effort to get as dark as possible. I hated this charade for completely banal reasons.
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Why Does China Copy Designs?

by: Design Translator

This post started as an interesting discussion in another post, when a Design Sojourn reader wondered why China suffers from this syndrome of copying product designs from the West. I’m no expert on this but having work with Designers and Vendors from China, as well as frequent trips there, I like to give my take on this issue.

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Ads From Soviet Romania

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Forget simplicity, how about a big dose of chaos?

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Serious Games For Cultural Preservation

by: Eliane Alhadeff 

Late June, the Coushatta Tribe of Louisiana, located near Elton, announced a partneriship with Red Knight Learning Systems of Dallas to develop innovative digital learning media for their new high tech Coushatta Heritage Center.

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Innovation at the Bottom of the Pyramid

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Cultural Frame Switching: Different Language, Different Personality

by: Roger Dooley

Marketers have more options in today’s increasingly multilingual society - a variety of electronic and print media can address groups of consumers in different languages.

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Asia Increasingly Moves to 'Pupil-Centric' Teaching

by: Alain Thys

I first caught onto this in an issue of Adbusters of a few months ago, where it was stated that China had taken the decision a few years ago to transform their complete educational system from being "teacher centric" to "pupil centric".

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