CSR

Newsweek's 2012 Green Rankings: This Time It's Serious

The latest Green Rankings from Newsweek are out today, and while there aren’t any show-stopping changes from last year, at least at the top of the list, this year’s rankings represent the first meaningful, apples-to-apples comparison of company performance in the rankings’ four-year history.

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CSR at 20: An interview with BSR's Aron Cramer

Corporate social responsibility is entering its third decade as a mainstream business movement, at least as measured by the history of BSR, the organization formed in 1992 as Business for Social Responsibility, which is celebrating its 20th anniversary. It's a good time to take stock — of the organization, the movement, and the trends shaping its future.

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Facebook Shares Its Carbon Footprint

Facebook today revealed for the first time information about its carbon footprint, citing the "power of openness." The data, covering the energy use for its data centers and global offices, reflects both the company's efforts to reduce energy use and increase renewable energy consumption, as well as the challenges it faces to steadily improve those efforts.

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Climate Change Turns Personal: Why Brands Must Adapt

Until recently, climate change remained an abstract concept to most Americans — something that may have long-term consequences for the planet, but moving too slowly be a significant concern in their daily lives.

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What Good Is Good?

brand as business bit:  “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline.

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Activating Sustainability at the Brand Level

What is sustainability at your company? A laundry list of generic social and environmental initiatives, or a powerful driver of brand goals?

Corporate sustainability can be much more than reducing carbon or water footprint. More than LEED and ISO-14001 certification. More than philanthropy and cause marketing… or reduced packaging… or a greener and more accountable supply chain.

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Sustainability: What’s a Brand Got To Do with It?

There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you.

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California’s Bold Move to Legitimize Sustainable Business

A bill introduced in California’s state Senate last week holds enormous potential to give sustainable business a push by making it — well, legal.

Under current law in California and most other states, companies can be sued by their shareholders or investors for taking environmental or social measures that negatively affect shareholders’ financial returns. The proposed bill would enable a new form of for-profit corporation, encouraging and expressly permitting companies to pursue other things besides simply making money.

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The State of Green Business 2011

Today, we publish our fourth State of Green Business report, GreenBiz.com's annual effort to take the pulse of what and how the world of sustainable business is doing.

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Why Dow is Putting Nature on the Balance Sheet

Today’s announcement by Dow Chemical that it will launch a multi-year effort to measure and track the business value of ecosystem services represents a small step for a company, a giant leap for critters of all kinds.

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