In the second of our looks at future agency models, I thought we would take a look at one which seems to be making a few waves; Victors and Spoils. A heady crescendo of creativity and crowdsourcing, Victors and Spoils' aim is to be an agency..
I’m working on a concept called Patentwiki.cc, a site where people, communities, and organizations can share and refine concepts prior to patenting and/or copywrite protection. The idea is to create shared ownership by early contributors, supporters and sponsors of innovative processes and ideas. It should also provide a simple structure for non-contributors to license the use of the idea for commercial use with fees going to pay the owners of the patent/licence.
In their new book What's Mine is Yours, Rachel Botsman and Roo Rogers brilliantly capture the current socio-economic zeitgeist. While the last 50 years were all about the hyper-consumerism fueled by advertising and credit, the current period is all about the creation of a new model of collaborative consumption that is based on a belief in the commons, trust between strangers and new ways to exploit excess capacity.
"The author dismisses the more traditional explanations about why the industrial revolution began in Britain—such as an abundance of coal or the insatiable demands of the Royal Navy—concluding, instead, that it was England’s development of the patent system that was the decisive factor. By aligning the incentives of private
Innovation is hard, it is not about getting the idea at all, it is about managing ideas. So you’ve have a few great ideas, so what? There is a lot of art and science behind moving ideas along corporate decision chain as well as managing unknowns. I remember I used to teach an in-house program for my strategists on “managing the unknowns.” These MBAs struggle with not finding enough data points and as a result stuck in the innovation process. How often these big world changing ideas came from people with MBAs?
I am pleased to announce that my new book, Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation is out. Well, it's not totally a new book. Doug Seibold, Eileen Johnson and the good folks at Agate Publishing suggested that we republish my 2004 book, Beyond the Brand. Both of us felt that the book needed to be updated and that the original title didn't really capture what the book was about. We decided to go back to the name I had initially proposed to my first publisher, Flipped.
The business of marketing is in the midst of a massive cultural shift. While buzzwords like co-creation, mass-collaboration and crowdsourcing are all the rage, there’s actually a much bigger and deeper change going on with the way work gets done.
As many of you know, we've been experimenting with all sorts of new social media tools including crowdsourcing and co-creation, that have been coming at us all like a digital tsunami. There's been quite a reaction. Last night, Alex wrote a great post offering his perspective on some of these issues. It's worth a read. Here's an excerpt: