The Coming Crisis Over Corporate Purpose

The World Economic Forum (“WEF”) is gearing up for its annual confab in the Swiss Alps by publishing a “Davos Manifesto” about company purpose. It smacks of dishonesty and desperation.

I caught the full-page ads in the Financial Times and New York Times which, interestingly, had different headlines: The FT called it “The Universal Purpose of a Company in the Fourth Industrial Revolution” while the NYT headline just read “A Company’s Purpose…”

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We Have a Crisis in Leadership

Why is employee engagement at an all-time low? Why is turnover as high as it is? Why are employees constantly looking for better opportunities?

When you think about those questions, combined with what I wrote in my post on Employee Engagement: A Confluence of Passion and Purpose...

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Marketers – Should Start Popping the Red Pills

Have you ever had that feeling that things are not what they seem? You know, out of the corner of your eye you get a glimpse of a reality that disappears in a flash.

The world seems to jog along OKish but you know that something is wrong – horribly wrong.

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Unequivocal Action

When accusations of illegal mobile phone hacking and arrests first came to the newspaper News of the World a few years ago, the paper responded in the typically guarded, less-said-the-better dance advised by most lawyers and crisis communications experts. For all the talk of bold answers and transparency, the resulting strategy out of brands getting challenged by challenging crises is to stretch out the pain as long as possible with the least amount of comment or operational effort...thereby betting on everyone losing interest, which is normally what happens.

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Glowing Reviews

The news coming out of Japan couldn't be worse for the American nuclear industry. Manufacturers, suppliers, and electric utilities must be cringing with every headline, as the information includes science, statistics, and security...all subjects that your average consumer is fairly incapable of understanding (and certainly not via short blasts of news).

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Don't Waste This Crisis. It Is the Best Time for a 'Reset'. Sometimes It Takes a Life Shake up To Put Us Back on the Paths We Need To Be On.

There were tours visiting our office last week, people were curious about what we do and what kind of people we hire. It is an interesting question. I guess our job is to help large companies go through mid-life crisis.


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Ghost in the Machine

Toyota's latest crisis illustrates a problem that will continue to plague multinational businesses: what does "the brand" stand for when there's seeming limitless breadth, depth, and variability to corporate activity?

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The Emerging Crisis for Financial Brands

With government regulation coming next month, lenders are scrambling to find ways to make up the money they used to charge credit card customers. This comes on top of a year in which:


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Darwin's Finches and Corporate Innovation

So many business terms that we take for granted - like "survival of the fittest" - are actually based on Charles Darwin's seminal work on the ways that species adapt to their environment in the wild -- and the way these adaptations are handed down to their progeny. So it's always fun when other innovation bloggers combine smart thinking about corporate innovation with insights about Darwinian evolution. Here, Michael E. Driscoll of Dataspora asks What Can Darwin's Finches Tell Us About the Downturn?

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Mexico's Branding Nightmare

by: Jonathan Salem Baskin

Salmonella. Drug violence. Now swine flu. You think Mexico's development and tourism marketers are having a few sleepless nights?

Only this nightmare is real.

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