Why Green Product Brands Fail

The Guardian recently published an excellent article on Why Green Brands are Failing to Capture Public Attention

Continue Reading

How To Lose Credibility When Using Data

I have been saying for a while that data is the next big thing.

No, not data by itself (which we have been talking about forever) or even “Big Data” (which is thankfully past the prime of hype and beginning to decline and going back to its maiden name: Data). We are talking about how we use data, what we do with it, and how it leads us to better decisions.

Continue Reading

Why Bad Research Could Kill Social Media’s Credibility

I recently had a really interesting conversation with a favourite client. We “clashed” over a chart I produced saying that insight and data are what drives digital strategy. The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. Interesting.

Continue Reading

Passive Aggressive Branding

With reports that the oil gusher in the Gulf is nearly kaput, BP's new CEO announced Friday that the company would scale back its cleanup efforts in areas where there is no more oil. Makes sense. Still bad for the brand, though.

There are two problems with which BP must contend, one situational and the other conceptual:

Continue Reading

Do Everything, Say Nothing

P&G's Dawn dishwashing detergent is facing an immense and somewhat delicate opportunity: it has been donating product to help clean wildlife impacted by oil spills since the Exxon Valdez in 1989, and it is already making a contribution to BP's Gulf disaster relief. I understand that its marketers are considering how much more it might do without getting accused of opportunism.

Continue Reading

Why Twitter Accounts with Profile Pictures Have Ten Times More Followers, and What We Can Learn

Twitter accounts with a profile picture have ten times the number of followers as those without. This finding comes from an analysis of 9 million Twitter account by HubSpot using their TwitterGrader tool. Accounts with a profile picture have an average of over 250 followers; those without a profile picture have an average of about 25.

Continue Reading

Your Reputation Sucks

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

In case you haven't noticed it, almost every public and commercial establishment blew up this year. Your reputation and brand aren't what they used to be.

Continue Reading

An Opportunity to Chase Business

JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity.

"We have invested in new systems, aggressively grown our capacity and are now looking to increase our sales force," said its head of home lending in a statement reported on CNN.

Continue Reading

Should Your Social Media Lead Eat Their Own Dogfood?

How Important Is It For Social Media Leads To Eat Their Own Dogfood?

Continue Reading


by: Sigurd Rinde

According to Business Week, here, Toyota approached at least three major magazine companies to explore product integration - product placement as it goes.

As expected it made a few scratch their heads - "We'll sell our mothers, but this doesn't work" as one magazine executive puts it.

I tend to agree with the skeptics.

Continue Reading
Subscribe to RSS - credibility