by: David Armano
The Evolution of Creativity is Underway. Which Side Are You On?
by: Alain Thys
If you look up the definition “Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget”. While this is accurate, I’m not buying.
There’s been a decent amount of activity recently about the new creative mind that’s needed to drive engagements and experiences across the full landscape of touch points. This recent article from Adotas sums it all up perfectly.
by: Lynette Webb
Click image to enlarge.
by: Roger Dooley
T-Shaped Creativity is a way of looking at a type of creative process situated at the intersection of Interactive Marketing+Experience Design.
by: Yann Gourvennec
BPS Research published a paper on February 3rd, 2006 entitled “Why do we still believe in group brainstorming?“.
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