creative strategies

Sketching Is A State of Mind

by: David Armano

That's my Moleskine notebook. I take it everywhere I go and use it to sketch out ideas as they pop into my head. I'm constantly sketching on paper, napkins—you name it. Sketching with simple tools like a pen and paper is the fastest way for me to explore different ideas, concepts and designs.

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WARC Report About the 50-plus and Advertising Creative

by: Dick Stroud

I have worked with Jo Rigby, the head of Insights at OMD, to research the way that different lifestyle groups of the 50-plus respond to advertising creative. If you are a member of WARC you download the report. For those of you who are not, you can apply for a trial membership and hopefully access the report.

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