creative process

With 15 Academy Awards and an average worldwide gross of over $600 million per film, Pixar might just be the most successful creative enterprise ever—and one of the most profitable. Out of the 14 features the firm has produced, all but one have made the list of top 50 highest grossing animated movies.

Recently, Guardian invited prominent authors to list out their 10 rules for writing fiction. It became a popular feature, collating the wisdom of several authors and even overflowed into a part two.

Reading it, I wondered if a few of these rules can be picked out and applied to something closer home - like writing a creative brief. It does seem like a stretch as the two activities are possibly diametrically opposite, if nowhere else but in our own minds.

In the era of the social Web -- when it's possible to tweet, blog or status update every miniscule fact of one's life -- it's fashionable to opine that every personal detail and inner thought should be made public. After all, if you're not going to do it, someone else will. But just how far should you let people peek inside your creative process?