Good Enough + Simplicity = Killer Strategy. What Is Considered Good Enough?

Many products out there are good and probably good enough. But strategists would say that companies need more great products with good designs to succeed as there are too many me-too products out there. It is half the truth. There are many kinds of good-enoughs and you need to put it in a big strategy context. Read on and I will explain why.

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How Low Can You Go?

Ryanair's CEO Michael O'Leary has announced his desire to remove all but one of the toilets on each of his planes, and install a coin-operated lock so passengers need to pay to use it. What's strange to me isn't how radically nutsy this idea might be. Rather, it's that nobody is terribly surprised.

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Doggie Bags & Sunk Costs

Did you ever get a meal at a restaurant that you didn’t like, but have them wrap up the leftovers anyway? Even though the food’s flavor is unlikely to improve with age, there may be an explanation for the seemingly irrational behavior. (For non-US Neuromarketing readers, restaurant leftovers are often packaged in a “doggie bag” even though the consumers will be human rather than canine.) According to B.

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